AM TO PM PERFECTION by ETUDE HOUSE

15/June/2017 | Advertorial, Boys Of Etude House Project, Classic Advertorial Collection

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Hello! Super duper excited to present you guys the New 2017 latest Cushion addition to the
Any Cushion line, the ULTIMATE New Any Cushion All Day Perfect SPF50+/PA+++! THE 1ST ANY
CUSHION IS THAT SWEAT PROOF. Yes, I was Super excited over the new Any Cushion the moment
I heard the news of it, a sweat proof BB Cushion is literally what EVERYONE NEED IN
SINGAPORE!!! Can singapore get any hotter recently???!

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Presenting the New Any Cushion All Day Perfect SPF50+/PA+++ with no other than…. THE
PRINCESS OF ETUDE HOUSE, MIYAKE!!! My ultimate Best Friend, and also partner in crime for
doing shoots together for like… 7 years!!! Since I was doing a concept shoot for etude
house on monthly basis, I thought why don’t I include miyake for this round! Here we go,
both of us Super love this concept, plain shade of pink and white, just like the packaging
of the New Any Cushion All Day Perfect SPF50+/PA+++!

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Miyake had been working with ETUDE HOUSE SINCE… F O R E V E R, actually to be honest,
the only person I think of, when comes to ETUDE HOUSE, it’s not pony, not krystal or SHINee,
but actually miyake, firstly she introduced me so much awesome products from ETUDE HOUSE,
she is also the reason why ETUDE HOUSE working with me! And if you managed to scroll down
all the way to the bottom of ETUDE HOUSE instagram feed, miyake was inside one of the first
few photos, that’s how “way back” ETUDE HOUSE Singapore and miyake go. Lol.

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Okay, let me go back on to the Main topic of the New ANY cushion. Personally the biggest
selling point of it will be defiantly the fact that it is Sweat-proof! Well, what is sweat
proof, it is resistant to sweat and is long-lasting. It is not smudged by sweat! This what
I Guess you, me, every single singaporean need!! Lately, the moment I stepped out of the
house recently, I felt my face is melting away, every an hour or two all the looks conscious
people like me start to wanting to head over to the powder room and touch up make up… ANYONE
dream of a foundation that have a 24 hours SUPER PERFECT COVERAGE + SWEAT PROOF!? I
FOR SURE DO!!!! This is literally the dream come true and a totally magical product in the Kbeauty
industry, like which other brand have such “magical” product?! Lol.

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I did some in depth research and was reading some of the reports of this New Any Cushion Al
Day Perfect SPF50+/PA+++,
You guys have no idea how much tests it seat through, like Clinical tests on 24-hour sweat-
proof and anti-darkening effects conducted, even Sauna test, testify sweat proof abilities
and 24 hours observation on how lasting the coverage is! After reading these reports, 2 words,
mind blown.

Other Clinical tests on 24-hour lasting power of dark circle cover, pore cover, and redness
cover conducted too!

Did I forget to mention… it also have whitening and firming properties as well…? JUST
TAKE MY MONEY!!!!! JUST TAKE.

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Not only the formula of the Any cushion is huge selling point, the Any Cushion All Day
Perfect SPF50+/PA+++ puff is also newly improved! The new Any fitting Puff give you a
extremely smooth finish! Armed with the Roll-spread Technology provides smooth application
free of clumps as pigment particles evenly and thinly adhere to skin. Any Fitting Puff made
with elastic micro fiber applies content evenly and closely on skin! No more wasting time
to even out the unblended foundation!

And u may ask, ‘What is Roll-spread Technology?’ It’s a new technology that spreads uneven
particles smoothly and thinly by rolling dough containing the particles!

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This shoot was done almost 2 months ago in Seoul when both of us are in Seoul for the ETUDE
HOUSE global media tour!! This one of my Favourite set of BOYS OF ETUDE PROJECT so far, well,
because in this special Edition, There’s A GIRL! Lol, so it’s basically BOY + GIRL OF ETUDE
HOUSE project.

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How is the The New Any Cushion All Day Perfect SPF50+/PA+++ compared to the older Any
Cushions?

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Coverage wise:
Strongest among all, on par with Real Powder Cushion!

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Moisturising effect:
It is in between of Any Cushion Cream Filter and Real Powder Cushion, more moist than Real
powder Cushion but less than Any Cushion Cream Filter!

I personally prefer a matte finish, but I m actually a combination to dry to skin type,
so a bit of moderate of moisture is… PERFECT.

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Shades:

THE HIGHEST AMONG ALL ANY CUSHIONS!!!! Literally 6 shades! Beat the previous Highest Any
Cushion Cream Filter, which is 5! Now u can get the perfect fit shade that is close to
your skin tone, look perfect!!

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Lasting coverage:

BEATS ALL THE ANY CUSHIONS ALL HANDS DOWN. 24 hours ALL DAY ALL NIGHT, lasting coverage,
perfection… need me to mention again..? SWEAT PROOF. Lol.

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Product info:

Weight (g): 40g
Size: 14g / 0.49oz.

Price: $32

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www.etude.sg

www.facebook.com/etude.sing

instagram.com/etudehousesingapore

boehp728

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ETUDE HOUSE

Singapore boutiques are located at:

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1. Flagship Store at Wisma Atria #B1-20/21/22

2. 313@Somerset #B2-30

3. Bedok Mall #01-87/88

4. Causeway Point #B1-K02

5. Chinatown Point #01-12

6. Clementi Mall #03-34

7. JEM #02-44

8. Junction 8 #01-48

9. Jurong Point #01-57/58

10. Lot One #01-19

11. NEX #01-63

12. Plaza Singapura #B1-26

13. Tampines 1 #01-17/18

14. Vivocity #B1-03

15. Suntec City #02-601/601A

16. Bugis Junction #01-107 to 108

17. Compass One #01-23

18. JCUBE #01-21

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Ending this blog post with some personal life updates, life as for now is very much happy,
happily in love and been eating well and sleep well… lol. But living in a Foreign country,
make me really miss Singapore a lot, miss my friends, like miyake for example, as much as we
do talk Everyday, but nothing Beats hanging out in real life, well, maybe I should plan more
overseas trips with them and also I hope they can come and visit me, I have a huge house here!
They are so welcome to staycay!

Okay till the next blogpost! Yeah shall about my room up next, it’s heavily requested!

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MIX & MATCH PARTY BY ETUDE HOUSE

08/June/2017 | Holiday

Hello hello!!!!

Coming back on my space to update on one of my highlighted event of 2017!
– Omg it’s already June, I felt 2017 is passing so quickly and I haven’t been
doing much things yet! Lol. Recently, I have one of the best event ever with my
(forever) twinnie miyake!!!

The 1st event that we went “solo”, without a professional MC/host, we had to host
the show this time, and I swear I was literally blanked out for a good 5 mins, lol.
Yes even me, who is always so hyper and talkative could have a stage fright moment!!
I hope I could get more practice for hosting! But thanks a great deal to my awesome
bestie, miyake who kick start the event and gave me some time to warm up!! This is
why I love working together with her, she is always helping me whenever I m stuck,
lost or failing, this is what friends are for!

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The event last month was such a fun experience and I finally get to see all you guys when
I was so frequently travelling, thank you almost 80+ of you who RSVP-ed, came
down to support and see us!! Miyake and I are greatly touched, thank you guys for
following us through this social media journey!

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ETUDE HOUSE selected the top 3 winner for this mix and match party, miyake and I will
be doing some face and styling, a full make over to the girls! The winners, Hellen, Cherie
and Rifah! They are all very corporative, polite and not to mention very pretty!

We first started with miyake working her make up magic on the girls!
We assigned 3 looks to them, which are the cool girl look for Hellen, Sweet girl look
for Cherie and Sporty look for Rifah!

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The star item for the make over will the Glass tinting lips series lipsticks, the
featured shades, Romantic Frill Pink PK03 for the lovely girl look, Swag Red RD302 for
the cool girl look and Athleisure Orange OR201 for the sporty girl look! And I have to
say, the lip color really completes the look! They look super amazing with miyake’s make
skills.

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Here are the finishing look for the face! ↑↑↑↑↑↑↑

Read more on the Glass Tinting Lips series here.

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My segment!

STYLING!

2 days before I headed down to young Korea fashion boutique, H:connect to pick
the clothes for the make over! Imported all the way from Seoul, H:connect provides a wide
range of different trendy styles, all 3 styles could be found from the shop, cool, cute
and sporty!

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You guys can check our their boutique if you are are Korean fashion lover!
They have tons of pretty clothes for both boys and girls!

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Website: https://sg.hconnect.com/

Facebook: https://www.facebook.com/HCONNECTSingapore/

Instagram: https://www.instagram.com/hconnect_official/

Address: 200 Victoria St, Singapore 188021
Phone: +65 6264 9872

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TADAH!!!! THE GIRLS ARE ALL DRESSED UP!!! HERE’S THE FINISHING LOOK!

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UP NEXT, we had a mini voting session to let audience to vote which is their favourite look!
Apparently Swag girl look and sweet look had the highest votes, and the ultimate
winner was the sweet pink look, Cherie!!! Congrats! My personal favourite look was actually
Cool girl look!

The winner, Cherie had a very personal and intimate shopping session with me and Miyake! We both
recommended our favourite products from ETUDE HOUSE, and we had a great time, and I m glad
to say, we’ve made a new friend!

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Here’s the limited pics I found on my camera, only manage to captured there with
you guys, I don’t have the rest of the photo,lol, but again,thank you guys for
coming down to meet me and miyake! u guys are so sweet and lovely!!!

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I want to give a special shoutout to ETUDE HOUSE Singapore for trusting me and working with
me for the past 2 years, also believing in my ideas and always always appreciate my art directions
and aesthetics. In this short 2 years, they had sent me overseas twice, held 3 public events
with me! It was magical, and very happy journey working together, and just this month, I renewed
my 2017 contract with ETUDE HOUSE, hopefully in 2017 I could create better contents with ETUDE
HOUSE! Looking forward all the new monthly products they innovate and create! I couldn’t be more
thankful!

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This is my 3rd event with ETUDE HOUSE, all 3 times are partnered with my online Twinnie, offline
BestFriend, Miyake, Not forgetting to mention she was the one who heavily sold me to ETUDE HOUSE
2 years ago, that’s how i got to work with them! I m truly blessed after 7 years being together with
Miyake, our friendship still very game strong, I hope there will be more opportunity for us to work
together and travel together! Love you Twinnie! VERY much!!

♥

www.etude.sg

www.facebook.com/etude.sing

instagram.com/etudehousesingapore

boehp728

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ETUDE HOUSE

Singapore boutiques are located at:

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1. Flagship Store at Wisma Atria #B1-20/21/22

2. 313@Somerset #B2-30

3. Bedok Mall #01-87/88

4. Causeway Point #B1-K02

5. Chinatown Point #01-12

6. Clementi Mall #03-34

7. JEM #02-44

8. Junction 8 #01-48

9. Jurong Point #01-57/58

10. Lot One #01-19

11. NEX #01-63

12. Parkway Parade #01-23B

13. Plaza Singapura #B1-26

14. Tampines 1 #01-17/18

15. Vivocity #B1-03

16. Suntec City #02-601/601A

17. Bugis Junction #01-107 to 108

18. Compass One #01-23

19. JCUBE #01-21

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Events like this makes me feel very warm inside and knowing there are people who will make the
effort to come down to meet me and miyake, as I grow older, I become more and more emotional,
sentimental, I get teary very easy, now that I think about people who supported me for so many years,
I always get very very touched. I hope I could continue this journey no matter where it lead me, I will
promise to update more and stay alive on social media platforms! Thank you guys!! Can’t wait for the
next event to meet more of you!