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101 Coffee Prince Cafe by ETUDE HOUSE

20/August/2017 | Advertorial, Boys Of Etude House Project, Classic Advertorial Collection

HELLO!!! I m back my friends!!!

This time I m back to introducing you guys the latest
addition to the ETUDE HOUSE Play 101 Stick Contour Duo Line!! The play 101 stick contour
duo is literally a part of everyone’s life… no joke, literally all my friends, own one,
and even friends who are not a crazy fan of etude house also got one. Becos it’s very
convenient, easy to use, blends perfectly and very Affordable!!



This year, ETUDE HOUSE is introducing us 4 New shades to the Play 101 Stick Contour Duo
Line!! This time, they brought shades that are in line with the latest k-beauty trend of

P r i c e :   $ 2 4 . 0 0   |   V o l :     1 .7 g x 2  

Non-touring is the hottest make up trend in k-beauty scene right now! A subtler, less
contrast, more natural based contouring technique compared to the old traditional Contouring

WELL WELL WELL HERE I COME back to introduce this new additions to the ETUDE HOUSE Play
101 Stick Contour Duo Line… As a….. barista!!! The many shades of the contour sticks
reminds me of different types of coffee, and also I was a big fan of the old k-drama “The
1st Shop of Coffee Prince”!!! Couldn’t have more reasons to do a ‘The 1st Shop of Coffee
Prince’ theme shoot to feature the Play 101 Stick Contour Duo Line NEW additions!


I personally been waiting for the this k-beauty trend to arrive sg for a Long Long time,
as much as I love the old contour trend, but trust me, never once, I dare to apply it to
step out of the house, I personally find the heavy contrast look is a bit too “heavy” for
my liking, with the lighter non-touring Play 101 contour Sticks, I no longer have to worry
about looking like, You know, Annabelle. Lol.

The creamy texture of the Play 101 Stick Contour Duo, they are very easy to blend and non
sticky, very matte, I LOVE, I am not suitable for those very greasy ones.

So let, go into details on the 4 New shades! And what they’re targeted on!


Shade #5 and #6 is the essentials for non-touring make up look!! And I totally in love with
shade #5! It’s Super subtle!! Not heavy at all, it looks almost as good as not wearing any
contouring make up! Mind blown yet it is able to make my features much much more define, and
make my nose stand out more, my features looks way more 3D than usual, at the same time not
overdoing to the extend of looking like Annabelle ( u know the horror movie, lol, Google her
and You will know what I am talking about! Lol)

Shade #6 and 5 are almost similar, #6 is just darker, but I suggest boys to pick #5 for a
more natural look!
The top natural/Neutral Light shade is for highlighting, highlighting on the inner corner of
the eyes, nose bridge!

The bottom natural/neutral deep is for deep shading effect on hairline, jawline, chin line!

Shade #3 is made for the those love the strobing make up look, strobing is the make up
technique where it is directly opposite of contouring, it focus on only highlighting of
the features, make facial area to pop out more instead of darken and shading!

The top Gold Pearl shade is for brightening, for areas like T zone, C zone, Cupid’s bow,
smile lines and browbones.

The bottom Pink Pearl Shade is specially made for the highlighting on your Aegyo sal/waterline,
the fleshy area under your eyes, it makes your eyes more define, sparkling, less tired!


Shade #4 is MY FAVOURITE SHADE! It’s a secret weapon to make your self look more healthy
and archive that rosy cheeks!

The Top Coral Pearl could be used to brighten the face, simply apply on Apple zone and
inner areas on the cheeks.

The bottom, Soft Beige, apply this on the Wide area outside the Cheekbones, it provide a
shading effect!
I want give a shout out to the New #4 shade!!! Here’s why is it my Favourite shade:

When comes to make up, It was always a try an Error, I’ve been using the wrong make up
for years, like I was using a bronzer that have heavy simmer/glittery effect, imagine me
reflect every bit of light on my cheeks, for ages I used that (for like 5 years), until I
found there’s a non-shimmer alternative… as a bronzer, it was always a Orange tone, this
shade 4 is a perfect very subtle red, it gives a very healthy blush to my cheeks, nothing
over the top! Best of all, there’s no shimmer/glitter! Totally going to replace my current
bronzer with this!

I suggest all the guys to use this!!! Many times guys who wear only a foundation/BB cream,
they always look very pale/white, as normal person have different shade/flush on their face,
nobody’s face is completely one tone, that’s why people give comments like, “why you make up
so white/ pale ghost face/ too much make up”, but with the help of Play 101 Stick Contour Duo
shade #04, You use this to spread across your cheeks, from cheek to nose to cheeks, after
blending, it gives a very natural suntanned look, I call it as the sunkissed blush look! It
makes you looking healthier and rosy, instead of pale and sickish.

Tip: Like a natural suntan, the common tanned areas on the face are, forehead, cheeks, nose
and Chin! So when you apply the bush, remember to apply on these areas, it will give a illusion
of you just had a Tan!!! Fake that Tan!


P r i c e :   $ 2 4 . 0 0   

Introducing play 101 easy contour brush! It makes blending much easier, before I was introduced
to the brush, to be honest I was actually using fingers to blend….. never try never know,
things was so easy and fast compared to finger blending technique!!!

The triangle shaped contour brush gives a flawless finish, it blends smoothly even on narrow
areas like jawline and hairline!

Tip: After applying the PLAY 101 STICK CONTOUR DUO, spread the product out evenly using the
brush by shading your contour out in circular motions then lightly sweep the boundaries as
a finishing touch!


LOVE IT. I can’t explain how much I love shade #3 and #5!! the fact I could do highlight and
contour at the most possible, subtlest way. ETUDE HOUSE MADE IT POSSIBLE!!

Here’s photo demonstration of what I used on which area of the face.

Tip: Don’t wanna wear eyeshadow and still wanna make your eyes look deep-set and define?
Simply apply a layer of #05 natural Light in between your upper eye lips and brows and blend

And have I mention, I m big fan of stick make ups? Like eyebrow pencil, tube concealers, stick
foundation, highlighting/contouring pencils, they are extremely portable and pocket friendly!!!
As a frequent traveller, it is very important for me!!! Kudos to the convenient packaging!!
Thank you ETUDE HOUSE for making my life so sweet!


The Play 101 Stick Contour Duo Line are available
in island ETUDE HOUSE outlets!



Singapore boutiques are located at:

1. Flagship Store at Wisma Atria #B1-20/21/22

2. 313@Somerset #B2-30

3. Bedok Mall #01-87/88

4. Causeway Point #B1-K02

5. Chinatown Point #01-12

6. Clementi Mall #03-34

7. JEM #02-44

8. Junction 8 #01-48

9. Jurong Point #01-57/58

10. Lot One #01-19

11. NEX #01-63

12. Plaza Singapura #B1-26

13. Tampines 1 #01-17/18

14. Vivocity #B1-03

15. Suntec City #02-601/601A

16. Bugis Junction #01-107 to 108

17. Compass One #01-23

18. JCUBE #01-21


I HAD SL FUN BEING A BARISTA!!!! I was pretty excited to go back to the roots, profession
role play project of ‘boys of ETUDE HOUSE’ the last few months I was focusing more on concept
shoot, not so much on professions!!

The shoot was actually taken outdoors, and I brave it on with the summer heat, I tell you,
almost got a heat stroke but….. for these pics, it was all worth it!


I really loved the pics this time as they look actually very much day to day life, instead of
my precious months, out of this world type of production, this month, I literally turned into
your friendly Neighbourhood Barista! Usually I only post about 10-12 pics with my face in the
Boys of ETUDE HOUSE, this time I posted over 20!! Hope you guys enjoy this blog post as much
As I do!!! Till next post


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