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15/June/2017 | Advertorial, Boys Of Etude House Project, Classic Advertorial Collection

Hello! Super duper excited to present you guys the New 2017 latest Cushion addition to the
Any Cushion line, the ULTIMATE New Any Cushion All Day Perfect SPF50+/PA+++! THE 1ST ANY
CUSHION IS THAT SWEAT PROOF. Yes, I was Super excited over the new Any Cushion the moment
I heard the news of it, a sweat proof BB Cushion is literally what EVERYONE NEED IN
SINGAPORE!!! Can singapore get any hotter recently???!

Presenting the New Any Cushion All Day Perfect SPF50+/PA+++ with no other than…. THE
PRINCESS OF ETUDE HOUSE, MIYAKE!!! My ultimate Best Friend, and also partner in crime for
doing shoots together for like… 7 years!!! Since I was doing a concept shoot for etude
house on monthly basis, I thought why don’t I include miyake for this round! Here we go,
both of us Super love this concept, plain shade of pink and white, just like the packaging
of the New Any Cushion All Day Perfect SPF50+/PA+++!




Miyake had been working with ETUDE HOUSE SINCE… F O R E V E R, actually to be honest,
the only person I think of, when comes to ETUDE HOUSE, it’s not pony, not krystal or SHINee,
but actually miyake, firstly she introduced me so much awesome products from ETUDE HOUSE,
she is also the reason why ETUDE HOUSE working with me! And if you managed to scroll down
all the way to the bottom of ETUDE HOUSE instagram feed, miyake was inside one of the first
few photos, that’s how “way back” ETUDE HOUSE Singapore and miyake go. Lol.

Okay, let me go back on to the Main topic of the New ANY cushion. Personally the biggest
selling point of it will be defiantly the fact that it is Sweat-proof! Well, what is sweat
proof, it is resistant to sweat and is long-lasting. It is not smudged by sweat! This what
I Guess you, me, every single singaporean need!! Lately, the moment I stepped out of the
house recently, I felt my face is melting away, every an hour or two all the looks conscious
people like me start to wanting to head over to the powder room and touch up make up… ANYONE
dream of a foundation that have a 24 hours SUPER PERFECT COVERAGE + SWEAT PROOF!? I
FOR SURE DO!!!! This is literally the dream come true and a totally magical product in the Kbeauty
industry, like which other brand have such “magical” product?! Lol.


I did some in depth research and was reading some of the reports of this New Any Cushion Al
Day Perfect SPF50+/PA+++,
You guys have no idea how much tests it seat through, like Clinical tests on 24-hour sweat-
proof and anti-darkening effects conducted, even Sauna test, testify sweat proof abilities
and 24 hours observation on how lasting the coverage is! After reading these reports, 2 words,
mind blown.

Other Clinical tests on 24-hour lasting power of dark circle cover, pore cover, and redness
cover conducted too!

Did I forget to mention… it also have whitening and firming properties as well…? JUST

Not only the formula of the Any cushion is huge selling point, the Any Cushion All Day
Perfect SPF50+/PA+++ puff is also newly improved! The new Any fitting Puff give you a
extremely smooth finish! Armed with the Roll-spread Technology provides smooth application
free of clumps as pigment particles evenly and thinly adhere to skin. Any Fitting Puff made
with elastic micro fiber applies content evenly and closely on skin! No more wasting time
to even out the unblended foundation!

And u may ask, ‘What is Roll-spread Technology?’ It’s a new technology that spreads uneven
particles smoothly and thinly by rolling dough containing the particles!

This shoot was done almost 2 months ago in Seoul when both of us are in Seoul for the ETUDE
HOUSE global media tour!! This one of my Favourite set of BOYS OF ETUDE PROJECT so far, well,
because in this special Edition, There’s A GIRL! Lol, so it’s basically BOY + GIRL OF ETUDE
HOUSE project.

How is the The New Any Cushion All Day Perfect SPF50+/PA+++ compared to the older Any

Coverage wise:
Strongest among all, on par with Real Powder Cushion!

Moisturising effect:
It is in between of Any Cushion Cream Filter and Real Powder Cushion, more moist than Real
powder Cushion but less than Any Cushion Cream Filter!

I personally prefer a matte finish, but I m actually a combination to dry to skin type,
so a bit of moderate of moisture is… PERFECT.


THE HIGHEST AMONG ALL ANY CUSHIONS!!!! Literally 6 shades! Beat the previous Highest Any
Cushion Cream Filter, which is 5! Now u can get the perfect fit shade that is close to
your skin tone, look perfect!!

Lasting coverage:

perfection… need me to mention again..? SWEAT PROOF. Lol.





Product info:

Weight (g): 40g
Size: 14g / 0.49oz.

Price: $32



Singapore boutiques are located at:

1. Flagship Store at Wisma Atria #B1-20/21/22

2. 313@Somerset #B2-30

3. Bedok Mall #01-87/88

4. Causeway Point #B1-K02

5. Chinatown Point #01-12

6. Clementi Mall #03-34

7. JEM #02-44

8. Junction 8 #01-48

9. Jurong Point #01-57/58

10. Lot One #01-19

11. NEX #01-63

12. Plaza Singapura #B1-26

13. Tampines 1 #01-17/18

14. Vivocity #B1-03

15. Suntec City #02-601/601A

16. Bugis Junction #01-107 to 108

17. Compass One #01-23

18. JCUBE #01-21

Ending this blog post with some personal life updates, life as for now is very much happy,
happily in love and been eating well and sleep well… lol. But living in a Foreign country,
make me really miss Singapore a lot, miss my friends, like miyake for example, as much as we
do talk Everyday, but nothing Beats hanging out in real life, well, maybe I should plan more
overseas trips with them and also I hope they can come and visit me, I have a huge house here!
They are so welcome to staycay!

Okay till the next blogpost! Yeah shall about my room up next, it’s heavily requested!

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Joelle | June 15, 2017

Hihi! I came here from your insta story and I hardly visit blogs and it is even rare that I would comment on posts but I just want to let you know that the amount of effort that you put into creating your blog posts is definitely clear as day and I really admire you for that. Keep up the great work!! And because of your post I’m actually considering getting this cushion for myself to try it out ^^

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