-My Little Universe By ETUDE HOUSE




Hello pretty people!!!

I m back to present to you guys the latest limited Edition holiday collection from
ETUDE HOUSE!!!! It’s the time of the year again, and this year, ETUDE HOUSE again did
not fail us with surprises!! It’s A GALAXY THEME!!!

Time really flies, I still didn’t
get over last year’s Super cute nutcracker theme collection, this year’s Interstellar
“Be My Universe” theme is already here!!


Everything is so shiny and the packaging is mostly holographic!! When they are shined
in the sunlight or flash… they reflect holograms…. look at the product photos
below and check them out! So pretty! I had a real blast shooting this series, I brought
the Be My Universe collection into the Milky Way myself!!! This month presenting the
latest Be My Universe limited edition collection series will be Mister Galaxy Yutaki


This blog post also officially marked a new milestone for the online collaboration with
ETUDE HOUSE, it’s been 3 years, and 12th different looks for the boys of ETUDE HOUSE
The project, I pitched this idea to ETUDE HOUSE team in 2015… I and ETUDE HOUSE had
come a Long way….



I can’t be more thankful for this journey, I hope I could continue
come up with Creative characters/role play to present the latest collections from my most
beloved Korean beauty brand, ETUDE HOUSE.

Okay, enough of emo talk, lets me show you guys more of this magical collection!


Let’s start with the star item of this collection, the Be My Universe Multi Palette!!!
THEY ARE SO PRETTY!!!!!! Both palette hues are inspired by the Milky Way, one is more
to pink shades, sparkling warm tone #1 Pinky Galaxy one is more of the gold shades,
#02 Golden Galaxy.

For this shoot, I m actually wearing the Pinky Galaxy palette! The dark purple shade on
The Eyes, it creates a very mysterious Smokey eye effect. I m Super impressed by how
pigmented they are! Very Long lasting too!!! Both palettes are so good that I think
ETUDE HOUSE should honestly consider to sell them all year round! But before that gonna
happen, SNATCH THIS while STOCK LAST!!!! BEFORE THEY ARE ALL GONE! Which I m sure they
will be soon!

My few friends who tried the palette already start raving like crazy over this two
palettes!!! QUICKLY go grab!!!! This is the ultimate Must have item in this BE MY
UNIVERSE limited edition collection!

Palette: $25.90/Ea




Up next, actually my favorite items from the Collection, the new interchangeable Lip
Talk cases!!! I m always fascinated by the designs of the cases, they are VERY
COLLECTABLE ITEMS, each and every one of them are very uniquely and carefully designed!
And they are all so sparkling and pretty, girls… HOW CAN YOU RESIST THIS?

The cases also come with 5 new Shades of Dear My Matte And glass tinting lips-Talk!
They are shiny, glittery, sparkling and even holographic…!!! Everything you need for
this upcoming party season!


2 matte and 3 gloss tinting shades! All 5 shades are very festive themed, there’s even
a sparkling purple shade!!!

Cases: $7.90/Ea

Shades: $15.90/Ea




The next magical product is the Be My Universe Glow On Base! This is stars in a bottle!!!
Sparkling from the inside!!! It looks even prettier in real life, it looks like there’s
little stars in it!

This base is the perfect secret weapon to create that classic K-beauty dewy look. Perfect
for the winter, it makes you look youthful and healthy at the same time!

With a light touch of shimmer, it gives a very healthy glow, perfect for Everyday, and
even party night outs!

Glow On Base: $29.90/Ea




Curl fix comes in a brand new packaging! With stars and holographic bottle….. oh my
god… everything is so pretty, the very well-loved, popular Lash Perm Curl fix mascara
comes in two different shades, black and brown!

Mascara: $24.90/Ea





Okay, this might sound sentimental I always have a thing for ETUDE HOUSE’s hand creams!
MANY years ago when ETUDE HOUSE first came to Singapore, I bought one set of their
hand cream for a present for myself and my close Friend hellven, and that was my first
ETUDE HOUSE product I ever bought! YEARS LATER. I m a fan. Lol.

This hand cream series comes 3 different fragrance, SWEET – fruity scent, BE MY UNIVERSE,
white flora musk scent, and HAPPINESS – a peachy scent! My personal favorite is the
Happiness! I love peaches!!

Handcream: $28.00/per set of 3.



Okay. This set of brush retrenched my old brush set. HOW TO NOT LOVE THIS SET?! IT IS
BLACK AND SILVER… the black brush sticks are…. BLACK HOLOGRAPHIC….!!! SUPER COOL

They come in 3 brush types, one for blending, (for contour, foundation & concealer) one
for blusher and bronzer, and one for eyeshadow!! They are so soft and fluffy, not to
mention again… THEY ARE HOLOGRAPHIC. Anything that is holographic just gives me
magical feels. Lol.

Brush set: $35.90/ per set.




Wanna bring the entire of Be MY universe collection home?

Join my Giveaway on my Instagram!




One EXTRA good news EVERYONE!!

Especially the otakus like me. Now you can shop ETUDE HOUSE
online!!! Exclusive on LAZADA!
Shop on LAZADA to enjoy exclusive discounts and some of the
ETUDE HOUSE products are selling EXCLUSIVELY on Lazada!!!
These Exclusives are also at 50%!!! How crazy good deals are


Keep a watch out on the upcoming STORE WIDE 20%

On top of that, for the first 100 customers, you guys get a
free exclusive makeup pouch on the 12.12 promotion!!

There’s also only 100 limited of mystery box on sale at
Only $29! The product content of the box is worth at
$100!!! What a great deal exchange of value, and if
You having the headache of what to buy for your friends,
simply buy this?! Its cost only 29 bucks and you get a
100 bucks worth of products! Best Christmas present
deal ever!??

NOW. * need to restock my ETUDE HOUSE eyebrow
pencils * lol.







girl? Or best girlfriends? ETUDE HOUSE CAN NEVER GO WRONG. All the girls Super love them and
best of all, this year’s holiday limited edition packaging is TO DIE FOR!

Can’t wait for what’s in stores next Christmas for us!!!!

are available in island ETUDE HOUSE outlets!






Singapore boutiques are located at:

1. Flagship Store at Wisma Atria #B1-20/21/22

2. 313@Somerset #B2-30

3. Bedok Mall #01-87/88

4. Causeway Point #B1-K02

5. Chinatown Point #01-12

6. Clementi Mall #03-34

7. JEM #02-44

8. Junction 8 #01-48

9. Jurong Point #01-57/58

10. Lot One #01-19

11. NEX #01-63

12. Plaza Singapura #B1-26

13. Tampines 1 #01-17/18

14. Vivocity #B1-03

15. Suntec City #02-601/601A

16. Bugis Junction #01-107 to 108

17. Compass One #01-23

18. JCUBE #01-21

I guess this is the last concept advertorial of year, 2017, I had been a real inactive
blogger in 2017 and 2016, i demoted from a full time blogger to a freelance one. I spent
almost 2 years time to focus on my new relationship, with my relationship turning in 2
years old on upcoming March 2018, I’m safe to say we are at a very peaceful and good
place, I could FINALLY lose my insecurities, and focus on other aspects of my life like…

Lol. My friends had been complaining so much 
about my inactivity on social media platforms, i Guess its about time to have a comeback? 
I m already planning some exciting “renovations” for 2018… blogging friends please stay
tune, a Yutakis james 3.0 is coming to town!

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-The Science Behind Hair Regrowth TK TrichoKare



A few weeks ago I was invited to TrichoKare to try out their Award-winning Hair Fall
Prevention Treatment! I was actually pretty excited as I’ve seen many positive online
reviews of TrichoKare, can’t wait to try them out myself!!

When I get to TrichoKare, the Trichologists (hair & scalp specialists) were extremely
friendly and very professional, they asked me a very new question, which was do you know that your
scalp will age, and that was something which I have never truly think about. And it got me thinking
if I’ve taken enough care of my hair and scalp.

My hair is nothing but important to me, I feel that a lot of my signature looks which I
post online, depends heavily on my hairstyle. But to be truly honest, I don’t really know
how to take care of my hair besides using a hair serum. At TrichoKare, the Trichologist
gave me a lot of advanced tips and recommendation on how to take care of my hair and scalp
which I’m extremely thankful for!

In Singapore, TrichoKare is a leading Trichological center that provides expert solutions
on hair and scalp problems. Using the advanced formula and revolutionary technology,
TrichoKare’s treatments are all customised using premium European herbs validated by certified
Trichologists, which have been proven to have medicinal benefits on the hair and scalp to
promote hair growth.

TrichoKare unveils the Award-winning Hair Fall Prevention Treatment, it works as a hair and
scalp reconstructor for both men and women. There are three stages of treatments:


Regulate – scalp detox, remove impurities and excess sebum

Strengthen – nourish the hair follicles and strengthen the cohesion of keratin fibers to
improve the hair density

Densify – infuse hair with proteins to increase hair growth, promote cell growth which helps
stimulate new hair growth

They had won numerous awards throughout the years:

Elle Beauty Awards 2017 – Best Treatment For Hair Loss, The Singapore Women’s Weekly Hair
Awards 2017 – Best Volumising Treatment For Thinning Hair, Her World Spa awards 2016 and
many more! That clearly shows how effective TrichoKare is when it comes to preventing hair
loss, promoting hair growth and controlling hair fall.

TrichoKare is no stranger to me, I’ve seen their advertisements everywhere at my favorite
shopping places and read many positive reviews by my favorite celebrities and bloggers!


Usually, we put in so much more effort on our face, when our hair and scalp is truly one
of the key factors to complete our daily looks

It’s about time to fix our hair fall, hair loss or problematic scalps issues! I do have
problems like occasion of dandruff Attack whenever I used the wrong shampoo, thank god it
go away very easily whenever I switch shampoo, but after my scalp scans, it clearly shows
my scalp has a lot of redness, a lot of my pores are clogged!! Whoa I tell you it’s a funny
feeling to take such an intensive zoom in a look on scalps, places on your body that you
had never gone that close!

The Trichologist explained that it was due to my lifestyle, diet and frequent hair styling.
I did not cleanse my scalp thoroughly thus there was leftover product residue on my scalp.
these causes my scalp to be excessively greasy with badly clogged pores and dandruff issues
which impedes hair growth.

I can’t wait to let TrichoKare work their hair magic on me!

I was truly relaxed, and the entire treatment was nothing but enjoyable! TrichoKare gave
me a complete and advanced scalp treatment. The entire time it was so comfortable I even
almost fall asleep!

This detoxifying masque was customised based on my scalp condition! It helps to deeply
cleanse the hair & scalp by removing impurities & excess sebum. At the same time, it also
regulates & soothes the scalp to reduce redness. The entire masking takes up to 20 minutes
to allow my scalp to detox & absorb the nutrients.

Next up was the Deep Cleansing Wash, it was professionally done by one of their hair experts.
They massage each and every single pressure point and the soothing botanical hair wash will
deeply cleanse and regulate the pH balance of your scalp and remove the dead skin and grime.


The hair expert applied the tonic to my scalp to strengthen the cohesion of keratin fibers
to improve the hair density and control hair fall. Saw palmetto herbs which are used in
their customised treatments work as a remedy to hair loss and research has shown that it
can aid in hair growth, especially in men. It was also used by Native Americans as medicine
and food for hundreds of years.

A scalp massage was given to improve blood circulation and ensure that the nutrients and
proteins are fully absorbed into my scalp. Their Scalp Massage was really AWESOMEEEEE!!
It was so comfortable that I dozed off.


The last step was the Infrared Therapy, this step promotes intensive regeneration & encourages
cell renewal to stimulate hair growth, all while soothing your scalp.

After the 2hrs treatment, I felt like my hair and scalp was significantly
cleaner than I have ever felt it before, I could already feel my scalp is 10times lighter,
and my hair feels so fresh and comfortable!!!! The scans of my scalp taken after
the process certainly showed it!


Look at this yourself!!!! It’s magic!!! Just with one treatment, my scalp condition improved
so much, the dandruff and clogged pores were completely removed. And where are the redness??!
All gone! These made such a big difference for someone like me who constantly have dandruff
issues and itchy scalp. I was impressed by the results and extremely satisfied with it!!

For the next 2-3 days, my hair was Super easy to manage, it still feels very fresh, and very
easy to style, it doesn’t even get very greasy after mid day!!!

I want to introduce you guys to try out TrichoKare customised hair and scalp treatment!!!
Be sure to see results after each session!!


For my readers ONLY:

Award-winning Hair Fall Prevention Treatment at only $40 NETT,
including FREE HairGRO Ampoule + Hair Care Kit  (U.P. $758)!!!

Book your appointment now: http://tk-hair.com/by








Velocity@Novena Square, #03-19
The Clementi Mall, #05-11
Nex, #02-24
Orchard Gateway, #02-12
Compass One #04-10

Ever since I got back from Europe…. I’ve been really hardworking, I woke up at 630 am
and sleep at 11 pm…. This is so not me. I used to sleep at like… 5 am and wake up at 2 pm…
maybe its good, I am starting to work really early these days, and I realized my days are
so much longer now…. I m also getting back on Instagram and starting to post a photo everyday…
all my close friends are pretty shocked… they expect me to MIA all the way till 2018 lol.

And I realized I only posted about 70+ Instagram posts this year… that’s actually ridiculously
low……… for a blogger, it seems like I m really semi-retired. Lol. I m gonna spam posts from
now on, hopefully, by the end of 2017, I could post at least have a 3 digits figure posts on
Instagram this year! haha. WISH ME LUCK!

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--Charms, Treasures and Adventures by SK Jewellery.



Hello!!! I m back!! Very very proud to present You guys a new concept advertorial
that I shot this early this month, it took me quite a while to finish the post-
production, preparation for this shoot and I can tell you this, this set of pictures
wasn’t as easy breezy to shoot as it looks! Shall explain to you guys in details
later in the post!

This time I teamed up with SK Jewellery, I love that SK Jewellery 
 constantly comes up with very Creative and innovative jewellery line and designs!

All the charms are made from 999 Pure Gold at SK Jewellery, something that last forever,
something special that you could add into your personal collection, a good luck charm that
stay with you forever. So tell a unique story of yourself with your own personal selection
of the charms.


Today I m showcasing you guys

The SK Jewellery charms latest addition now includes coloured enamel charms!! They are
extremely cute and Captivating, they give your arm candies even more attitude!!! These
little charms are Super cute and very carefully crafted!

Instead of being who I am, selection for the charms from SK Jewellery’s 999 Pure Gold 
Charms Collection, I picked the charms that fulfil my dreams, I always wanted to be a little
explorer, a little voyager, a boy who travel to places and see the world, even it was kinda
a bit too unrealistic to me when I was younger, as I was quite shy, a very very typical
Taurus, who hate to step out of own comfort zone, but this set of the charms, that I picked,
remind myself of these little dreams I have.


I am a strong believer in The Secret, the law of attraction, in the book, it
says You should always keep something with you that keep you in positive spirit and remind
of you happy things, your dreams, your goals! With a positive vibe, a positive mindset
will always always bring better luck, positive things in life. Trust me on this.
The secret works.

These littles charms are symbols of yourself and anything that actually represents you,
or remind you of who you are, or even who you wannabe, or reminder of things that make
you happy or keep dreaming.


I also personally selected and added my own name with the alphabet charms as well!
You could totally customise a arm candy that fits you perfectly!

The choo choo train charm, and the cute aeroplane charm reminds me to travel when sometimes
it doesn’t make feel very comfortable being in a foreign land that doesn’t really speak my
language, don’t be shy, go to places and see things, explore the world.

The fairytale collection comes in 999 Pure Gold, with a selection of new arrivals available in coloured enamel!

So what’s your story…?


The petite ladybug charm, reminds me to keep in touch with nature. Being in touch with the
nature is a huge part of the Travelling, that actually makes me uncomfortable sometimes.
Being a city boy, mountains, jungles or safari, kinda scares me, but how do I see the world
if I don’t go places like these? Therefore, I hope this petite ladybug charm keep encourage
me to be more adventurous!

If you see carefully there’s also a Twinkle star charm, this reminds me to dream and keep
making wishes, Because if I ever travel back in time and tell the 18 year old yutaki, that
I will travel to do much places and see the world, the old me, wouldn’t believe it and but
to envy, I should keep on dreaming, so much of my dreams and goals came true even thought
It took a while…. but I got here.

There are total of 4 categories of 999 Pure Gold Charms Collection:


999 Pure Gold & Coloured charms (mainly fairytale icons, eg. Castles, crowns,
bunnies, etc.)


999 Pure Gold charms only (this series of charms has a different effect –
parallel lines on the charms to enhance the alphabet.)


999 Pure Gold & Coloured charms (consists of heart-shaped charms, and other symbols
representing love and affection.)


999 Pure Gold charms only (consists of the 12 animals from the Chinese zodiac to
boost prosperity to the wearer.)

More info on the different collections can be found here:








Promo code:


$20 off your purchase of 999 Pure Gold Charms at SK Jewellery e-Shop.

Valid till 31 Oct 2017. Not valid with any promotion or discount.
e-Shop link:


Oh my god. One of the most tough shoot I did in a Long Long Long time, you guys have
no deal how much thrones pricked me!!! I got pricked ALL OVER MY BODY for this shoot.
Legs, arms, hands and even my back, no joke, even on my ass. LOL.

I was literally in a battlefield with the cactus. Even when I was SO CAREFULLY AND
SLOWLY moving in between the cactus, I still got stung so bad. Lol.

I Guess this unglamorous and tough part of the shoot you guys don’t ever get to see,
butttttttt after looking at this set of editorial, I could proudly tell myself, the
effort was all worth it. HA!

I am very very proud of this set and they turned out exactly the way I wanted it to be!

If you follow me Long enough, you’ll rmb I used add a dedication to all concept online
mini photobooks, i Guess in time, I got too busy, and stop adding these details to my
works, but this blog post, it is kinda special to me, kinda like a rainbow post after
a thunder storm, thou it might not even be over yet, but I’ve seen so much rainbows
from hundreds of you already, it really melts my heart, this photo post is for you guys,
may you too find that courage to travel the distance to see the greener side.

A little adventure killed nobody.

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-Thank You.


With the recent accusation I’ve kept silent as I’m more grown up compared to the old yutakis who was extremely vocal (if you follow me Long enough! 😂). After confiding with my friends @bongqiuqiu @yankaykay @mykxii @thatericboy, I feel I owe my Long term followers an explanation. 

Today’s Instagram has a lot of the users finding ways to grow, whether as a influencer or not. Many are struggling, I too, am one of them.

Organically u can up your game on photos, content, be more interesting, or know more Friends.

There’s also gray-er ways, like following more people get more exposure, like more photos on explore pic to get noticed and grow on your digits. Comment more and make more online friends, like its name, social media, u need to socialise.

Some host giveaways, use relevant attractive materials/ gadgets to do giveaways, to grow.

Also with the new prompt function on Instagram, u can pay for more exposure and more likelihood of increasing your numbers, impressions, likes, I paid at times, for exposure on giveaways or sponsored posts, to get more people to join. I don’t think there’s anything wrong with paying for some posts to be “promoted”, it’s like a free value-add to my clients or in some ways a self-promotion tool. Instagram earns from it but if it’s so unethical or not organic, I don’t think they will allow this function? People can see it’s promoted post after all right? 

I personally did a lot giveaways, through the years, mostly skin care, kpop albums, photobook, make up, concert tickets and even gadgets like cameras, I feel I grow the most from such giveaways, I could increase a few hundreds, to even 1k+ per day.

In recent years, while I m losing interest in blogging and being very inactive (I only uploaded 100+ posts in 2016), even lower in 2017. I get alot of people unfollowing, that’s the reason why I host a giveaway every 2-3 weeks. My following typically spikes everytime I post one, and I get tons of unfollows whenever I announce the winner(S) , normally it’s less than 5 winners, and I get 100-600 participants per giveaway.

One of the most significant jumps I had was back then I entered the Indonesian market with AFA, butler cafe, but I only attended one year. That one event day I grew 1-2k. Also once was featured on Indonesian fun fact account @faktanyagoogle, and within that 2 days I jumped 2k followers. These are the most significant jumps I remember.

My figures if you look carefully on the socialblade chart, it varies, it went up and down in between the figure of 60k to 65k followers in between that line, nothing too dramatic, it’s pretty unfair to compare me to people who have so much more followers and much more significant jumps.

For the past 2 years, I was handling depression, as well some internal dramas with my friends, family and building a new relationship. I stopped updating as regularly, and tbh, I understand why people started unfollowing me massively due to the lack of updates and constant quality content.

I m sorry that I wasn’t as hardworking as I once was, and I resort to using constant giveaways to gain followers, but I do have my own personal struggles that I no longer share it online. But I hope you guys could see that I still put in my 100% whenever I update a blog post. Sometimes it takes weeks of preparation, all that is hard work and effort that can’t be bought, and I take pride in them.

I’ve been blogging for 10 years, and some followers followed me for that long. I hope you guys can see my effort in other aspects, other than my figures on a graph, i hope I can still create more good content in future for you guys too. As for right now, my life is in a very good place, much better than how I used to be in 2015-early 2016!!

I rarely open up these days, but I hope you guys would stand by me, at times like this, and vouch for my hard work over the past 10 years. If you have stood by me all this while, I really thank you. 

Thank you so much for keeping good faith in me!


with love.

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