Posts categorized as Classic Advertorial Collection

-My Little Universe By ETUDE HOUSE




Hello pretty people!!!

I m back to present to you guys the latest limited Edition holiday collection from
ETUDE HOUSE!!!! It’s the time of the year again, and this year, ETUDE HOUSE again did
not fail us with surprises!! It’s A GALAXY THEME!!!

Time really flies, I still didn’t
get over last year’s Super cute nutcracker theme collection, this year’s Interstellar
“Be My Universe” theme is already here!!


Everything is so shiny and the packaging is mostly holographic!! When they are shined
in the sunlight or flash… they reflect holograms…. look at the product photos
below and check them out! So pretty! I had a real blast shooting this series, I brought
the Be My Universe collection into the Milky Way myself!!! This month presenting the
latest Be My Universe limited edition collection series will be Mister Galaxy Yutaki


This blog post also officially marked a new milestone for the online collaboration with
ETUDE HOUSE, it’s been 3 years, and 12th different looks for the boys of ETUDE HOUSE
The project, I pitched this idea to ETUDE HOUSE team in 2015… I and ETUDE HOUSE had
come a Long way….



I can’t be more thankful for this journey, I hope I could continue
come up with Creative characters/role play to present the latest collections from my most
beloved Korean beauty brand, ETUDE HOUSE.

Okay, enough of emo talk, lets me show you guys more of this magical collection!


Let’s start with the star item of this collection, the Be My Universe Multi Palette!!!
THEY ARE SO PRETTY!!!!!! Both palette hues are inspired by the Milky Way, one is more
to pink shades, sparkling warm tone #1 Pinky Galaxy one is more of the gold shades,
#02 Golden Galaxy.

For this shoot, I m actually wearing the Pinky Galaxy palette! The dark purple shade on
The Eyes, it creates a very mysterious Smokey eye effect. I m Super impressed by how
pigmented they are! Very Long lasting too!!! Both palettes are so good that I think
ETUDE HOUSE should honestly consider to sell them all year round! But before that gonna
happen, SNATCH THIS while STOCK LAST!!!! BEFORE THEY ARE ALL GONE! Which I m sure they
will be soon!

My few friends who tried the palette already start raving like crazy over this two
palettes!!! QUICKLY go grab!!!! This is the ultimate Must have item in this BE MY
UNIVERSE limited edition collection!

Palette: $25.90/Ea




Up next, actually my favorite items from the Collection, the new interchangeable Lip
Talk cases!!! I m always fascinated by the designs of the cases, they are VERY
COLLECTABLE ITEMS, each and every one of them are very uniquely and carefully designed!
And they are all so sparkling and pretty, girls… HOW CAN YOU RESIST THIS?

The cases also come with 5 new Shades of Dear My Matte And glass tinting lips-Talk!
They are shiny, glittery, sparkling and even holographic…!!! Everything you need for
this upcoming party season!


2 matte and 3 gloss tinting shades! All 5 shades are very festive themed, there’s even
a sparkling purple shade!!!

Cases: $7.90/Ea

Shades: $15.90/Ea




The next magical product is the Be My Universe Glow On Base! This is stars in a bottle!!!
Sparkling from the inside!!! It looks even prettier in real life, it looks like there’s
little stars in it!

This base is the perfect secret weapon to create that classic K-beauty dewy look. Perfect
for the winter, it makes you look youthful and healthy at the same time!

With a light touch of shimmer, it gives a very healthy glow, perfect for Everyday, and
even party night outs!

Glow On Base: $29.90/Ea




Curl fix comes in a brand new packaging! With stars and holographic bottle….. oh my
god… everything is so pretty, the very well-loved, popular Lash Perm Curl fix mascara
comes in two different shades, black and brown!

Mascara: $24.90/Ea





Okay, this might sound sentimental I always have a thing for ETUDE HOUSE’s hand creams!
MANY years ago when ETUDE HOUSE first came to Singapore, I bought one set of their
hand cream for a present for myself and my close Friend hellven, and that was my first
ETUDE HOUSE product I ever bought! YEARS LATER. I m a fan. Lol.

This hand cream series comes 3 different fragrance, SWEET – fruity scent, BE MY UNIVERSE,
white flora musk scent, and HAPPINESS – a peachy scent! My personal favorite is the
Happiness! I love peaches!!

Handcream: $28.00/per set of 3.



Okay. This set of brush retrenched my old brush set. HOW TO NOT LOVE THIS SET?! IT IS
BLACK AND SILVER… the black brush sticks are…. BLACK HOLOGRAPHIC….!!! SUPER COOL

They come in 3 brush types, one for blending, (for contour, foundation & concealer) one
for blusher and bronzer, and one for eyeshadow!! They are so soft and fluffy, not to
mention again… THEY ARE HOLOGRAPHIC. Anything that is holographic just gives me
magical feels. Lol.

Brush set: $35.90/ per set.




Wanna bring the entire of Be MY universe collection home?

Join my Giveaway on my Instagram!



One EXTRA good news EVERYONE!!

Especially the otakus like me. Now you can shop ETUDE HOUSE
online!!! Exclusive on LAZADA!
Shop on LAZADA to enjoy exclusive discounts and some of the
ETUDE HOUSE products are selling EXCLUSIVELY on Lazada!!!
These Exclusives are also at 50%!!! How crazy good deals are

Keep a watch out on the upcoming STORE WIDE 20%

On top of that, for the first 100 customers, you guys get a
free exclusive makeup pouch on the 12.12 promotion!!

There’s also only 100 limited of mystery box on sale at
Only $29! The product content of the box is worth at
$100!!! What a great deal exchange of value, and if
You having the headache of what to buy for your friends,
simply buy this?! Its cost only 29 bucks and you get a
100 bucks worth of products! Best Christmas present
deal ever!??

NOW. * need to restock my ETUDE HOUSE eyebrow
pencils * lol.







girl? Or best girlfriends? ETUDE HOUSE CAN NEVER GO WRONG. All the girls Super love them and
best of all, this year’s holiday limited edition packaging is TO DIE FOR!

Can’t wait for what’s in stores next Christmas for us!!!!

are available in island ETUDE HOUSE outlets!



Singapore boutiques are located at:

1. Flagship Store at Wisma Atria #B1-20/21/22

2. 313@Somerset #B2-30

3. Bedok Mall #01-87/88

4. Causeway Point #B1-K02

5. Chinatown Point #01-12

6. Clementi Mall #03-34

7. JEM #02-44

8. Junction 8 #01-48

9. Jurong Point #01-57/58

10. Lot One #01-19

11. NEX #01-63

12. Plaza Singapura #B1-26

13. Tampines 1 #01-17/18

14. Vivocity #B1-03

15. Suntec City #02-601/601A

16. Bugis Junction #01-107 to 108

17. Compass One #01-23

18. JCUBE #01-21

I guess this is the last concept advertorial of year, 2017, I had been a real inactive
blogger in 2017 and 2016, i demoted from a full time blogger to a freelance one. I spent
almost 2 years time to focus on my new relationship, with my relationship turning in 2
years old on upcoming March 2018, I’m safe to say we are at a very peaceful and good
place, I could FINALLY lose my insecurities, and focus on other aspects of my life like…

Lol. My friends had been complaining so much 
about my inactivity on social media platforms, i Guess its about time to have a comeback? 
I m already planning some exciting “renovations” for 2018… blogging friends please stay
tune, a Yutakis james 3.0 is coming to town!

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--Charms, Treasures and Adventures by SK Jewellery.



Hello!!! I m back!! Very very proud to present You guys a new concept advertorial
that I shot this early this month, it took me quite a while to finish the post-
production, preparation for this shoot and I can tell you this, this set of pictures
wasn’t as easy breezy to shoot as it looks! Shall explain to you guys in details
later in the post!

This time I teamed up with SK Jewellery, I love that SK Jewellery 
 constantly comes up with very Creative and innovative jewellery line and designs!

All the charms are made from 999 Pure Gold at SK Jewellery, something that last forever,
something special that you could add into your personal collection, a good luck charm that
stay with you forever. So tell a unique story of yourself with your own personal selection
of the charms.


Today I m showcasing you guys

The SK Jewellery charms latest addition now includes coloured enamel charms!! They are
extremely cute and Captivating, they give your arm candies even more attitude!!! These
little charms are Super cute and very carefully crafted!

Instead of being who I am, selection for the charms from SK Jewellery’s 999 Pure Gold 
Charms Collection, I picked the charms that fulfil my dreams, I always wanted to be a little
explorer, a little voyager, a boy who travel to places and see the world, even it was kinda
a bit too unrealistic to me when I was younger, as I was quite shy, a very very typical
Taurus, who hate to step out of own comfort zone, but this set of the charms, that I picked,
remind myself of these little dreams I have.


I am a strong believer in The Secret, the law of attraction, in the book, it
says You should always keep something with you that keep you in positive spirit and remind
of you happy things, your dreams, your goals! With a positive vibe, a positive mindset
will always always bring better luck, positive things in life. Trust me on this.
The secret works.

These littles charms are symbols of yourself and anything that actually represents you,
or remind you of who you are, or even who you wannabe, or reminder of things that make
you happy or keep dreaming.


I also personally selected and added my own name with the alphabet charms as well!
You could totally customise a arm candy that fits you perfectly!

The choo choo train charm, and the cute aeroplane charm reminds me to travel when sometimes
it doesn’t make feel very comfortable being in a foreign land that doesn’t really speak my
language, don’t be shy, go to places and see things, explore the world.

The fairytale collection comes in 999 Pure Gold, with a selection of new arrivals available in coloured enamel!

So what’s your story…?


The petite ladybug charm, reminds me to keep in touch with nature. Being in touch with the
nature is a huge part of the Travelling, that actually makes me uncomfortable sometimes.
Being a city boy, mountains, jungles or safari, kinda scares me, but how do I see the world
if I don’t go places like these? Therefore, I hope this petite ladybug charm keep encourage
me to be more adventurous!

If you see carefully there’s also a Twinkle star charm, this reminds me to dream and keep
making wishes, Because if I ever travel back in time and tell the 18 year old yutaki, that
I will travel to do much places and see the world, the old me, wouldn’t believe it and but
to envy, I should keep on dreaming, so much of my dreams and goals came true even thought
It took a while…. but I got here.

There are total of 4 categories of 999 Pure Gold Charms Collection:


999 Pure Gold & Coloured charms (mainly fairytale icons, eg. Castles, crowns,
bunnies, etc.)


999 Pure Gold charms only (this series of charms has a different effect –
parallel lines on the charms to enhance the alphabet.)


999 Pure Gold & Coloured charms (consists of heart-shaped charms, and other symbols
representing love and affection.)


999 Pure Gold charms only (consists of the 12 animals from the Chinese zodiac to
boost prosperity to the wearer.)

More info on the different collections can be found here:







Promo code:


$20 off your purchase of 999 Pure Gold Charms at SK Jewellery e-Shop.

Valid till 31 Oct 2017. Not valid with any promotion or discount.
e-Shop link:


Oh my god. One of the most tough shoot I did in a Long Long Long time, you guys have
no deal how much thrones pricked me!!! I got pricked ALL OVER MY BODY for this shoot.
Legs, arms, hands and even my back, no joke, even on my ass. LOL.

I was literally in a battlefield with the cactus. Even when I was SO CAREFULLY AND
SLOWLY moving in between the cactus, I still got stung so bad. Lol.

I Guess this unglamorous and tough part of the shoot you guys don’t ever get to see,
butttttttt after looking at this set of editorial, I could proudly tell myself, the
effort was all worth it. HA!

I am very very proud of this set and they turned out exactly the way I wanted it to be!

If you follow me Long enough, you’ll rmb I used add a dedication to all concept online
mini photobooks, i Guess in time, I got too busy, and stop adding these details to my
works, but this blog post, it is kinda special to me, kinda like a rainbow post after
a thunder storm, thou it might not even be over yet, but I’ve seen so much rainbows
from hundreds of you already, it really melts my heart, this photo post is for you guys,
may you too find that courage to travel the distance to see the greener side.

A little adventure killed nobody.

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-101 Coffee Prince Cafe by ETUDE HOUSE


HELLO!!! I m back my friends!!!

This time I m back to introducing you guys the latest
addition to the ETUDE HOUSE Play 101 Stick Contour Duo Line!! The play 101 stick contour
duo is literally a part of everyone’s life… no joke, literally all my friends, own one,
and even friends who are not a crazy fan of etude house also got one. Becos it’s very
convenient, easy to use, blends perfectly and very Affordable!!



This year, ETUDE HOUSE is introducing us 4 New shades to the Play 101 Stick Contour Duo
Line!! This time, they brought shades that are in line with the latest k-beauty trend of

P r i c e :   $ 2 4 . 0 0   |   V o l :     1 .7 g x 2  

Non-touring is the hottest make up trend in k-beauty scene right now! A subtler, less
contrast, more natural based contouring technique compared to the old traditional Contouring

WELL WELL WELL HERE I COME back to introduce this new additions to the ETUDE HOUSE Play
101 Stick Contour Duo Line… As a….. barista!!! The many shades of the contour sticks
reminds me of different types of coffee, and also I was a big fan of the old k-drama “The
1st Shop of Coffee Prince”!!! Couldn’t have more reasons to do a ‘The 1st Shop of Coffee
Prince’ theme shoot to feature the Play 101 Stick Contour Duo Line NEW additions!


I personally been waiting for the this k-beauty trend to arrive sg for a Long Long time,
as much as I love the old contour trend, but trust me, never once, I dare to apply it to
step out of the house, I personally find the heavy contrast look is a bit too “heavy” for
my liking, with the lighter non-touring Play 101 contour Sticks, I no longer have to worry
about looking like, You know, Annabelle. Lol.

The creamy texture of the Play 101 Stick Contour Duo, they are very easy to blend and non
sticky, very matte, I LOVE, I am not suitable for those very greasy ones.

So let, go into details on the 4 New shades! And what they’re targeted on!


Shade #5 and #6 is the essentials for non-touring make up look!! And I totally in love with
shade #5! It’s Super subtle!! Not heavy at all, it looks almost as good as not wearing any
contouring make up! Mind blown yet it is able to make my features much much more define, and
make my nose stand out more, my features looks way more 3D than usual, at the same time not
overdoing to the extend of looking like Annabelle ( u know the horror movie, lol, Google her
and You will know what I am talking about! Lol)

Shade #6 and 5 are almost similar, #6 is just darker, but I suggest boys to pick #5 for a
more natural look!
The top natural/Neutral Light shade is for highlighting, highlighting on the inner corner of
the eyes, nose bridge!

The bottom natural/neutral deep is for deep shading effect on hairline, jawline, chin line!

Shade #3 is made for the those love the strobing make up look, strobing is the make up
technique where it is directly opposite of contouring, it focus on only highlighting of
the features, make facial area to pop out more instead of darken and shading!

The top Gold Pearl shade is for brightening, for areas like T zone, C zone, Cupid’s bow,
smile lines and browbones.

The bottom Pink Pearl Shade is specially made for the highlighting on your Aegyo sal/waterline,
the fleshy area under your eyes, it makes your eyes more define, sparkling, less tired!


Shade #4 is MY FAVOURITE SHADE! It’s a secret weapon to make your self look more healthy
and archive that rosy cheeks!

The Top Coral Pearl could be used to brighten the face, simply apply on Apple zone and
inner areas on the cheeks.

The bottom, Soft Beige, apply this on the Wide area outside the Cheekbones, it provide a
shading effect!
I want give a shout out to the New #4 shade!!! Here’s why is it my Favourite shade:

When comes to make up, It was always a try an Error, I’ve been using the wrong make up
for years, like I was using a bronzer that have heavy simmer/glittery effect, imagine me
reflect every bit of light on my cheeks, for ages I used that (for like 5 years), until I
found there’s a non-shimmer alternative… as a bronzer, it was always a Orange tone, this
shade 4 is a perfect very subtle red, it gives a very healthy blush to my cheeks, nothing
over the top! Best of all, there’s no shimmer/glitter! Totally going to replace my current
bronzer with this!

I suggest all the guys to use this!!! Many times guys who wear only a foundation/BB cream,
they always look very pale/white, as normal person have different shade/flush on their face,
nobody’s face is completely one tone, that’s why people give comments like, “why you make up
so white/ pale ghost face/ too much make up”, but with the help of Play 101 Stick Contour Duo
shade #04, You use this to spread across your cheeks, from cheek to nose to cheeks, after
blending, it gives a very natural suntanned look, I call it as the sunkissed blush look! It
makes you looking healthier and rosy, instead of pale and sickish.

Tip: Like a natural suntan, the common tanned areas on the face are, forehead, cheeks, nose
and Chin! So when you apply the bush, remember to apply on these areas, it will give a illusion
of you just had a Tan!!! Fake that Tan!


P r i c e :   $ 2 4 . 0 0   

Introducing play 101 easy contour brush! It makes blending much easier, before I was introduced
to the brush, to be honest I was actually using fingers to blend….. never try never know,
things was so easy and fast compared to finger blending technique!!!

The triangle shaped contour brush gives a flawless finish, it blends smoothly even on narrow
areas like jawline and hairline!

Tip: After applying the PLAY 101 STICK CONTOUR DUO, spread the product out evenly using the
brush by shading your contour out in circular motions then lightly sweep the boundaries as
a finishing touch!


LOVE IT. I can’t explain how much I love shade #3 and #5!! the fact I could do highlight and
contour at the most possible, subtlest way. ETUDE HOUSE MADE IT POSSIBLE!!

Here’s photo demonstration of what I used on which area of the face.

Tip: Don’t wanna wear eyeshadow and still wanna make your eyes look deep-set and define?
Simply apply a layer of #05 natural Light in between your upper eye lips and brows and blend

And have I mention, I m big fan of stick make ups? Like eyebrow pencil, tube concealers, stick
foundation, highlighting/contouring pencils, they are extremely portable and pocket friendly!!!
As a frequent traveller, it is very important for me!!! Kudos to the convenient packaging!!
Thank you ETUDE HOUSE for making my life so sweet!


The Play 101 Stick Contour Duo Line are available
in island ETUDE HOUSE outlets!



Singapore boutiques are located at:

1. Flagship Store at Wisma Atria #B1-20/21/22

2. 313@Somerset #B2-30

3. Bedok Mall #01-87/88

4. Causeway Point #B1-K02

5. Chinatown Point #01-12

6. Clementi Mall #03-34

7. JEM #02-44

8. Junction 8 #01-48

9. Jurong Point #01-57/58

10. Lot One #01-19

11. NEX #01-63

12. Plaza Singapura #B1-26

13. Tampines 1 #01-17/18

14. Vivocity #B1-03

15. Suntec City #02-601/601A

16. Bugis Junction #01-107 to 108

17. Compass One #01-23

18. JCUBE #01-21


I HAD SL FUN BEING A BARISTA!!!! I was pretty excited to go back to the roots, profession
role play project of ‘boys of ETUDE HOUSE’ the last few months I was focusing more on concept
shoot, not so much on professions!!

The shoot was actually taken outdoors, and I brave it on with the summer heat, I tell you,
almost got a heat stroke but….. for these pics, it was all worth it!


I really loved the pics this time as they look actually very much day to day life, instead of
my precious months, out of this world type of production, this month, I literally turned into
your friendly Neighbourhood Barista! Usually I only post about 10-12 pics with my face in the
Boys of ETUDE HOUSE, this time I posted over 20!! Hope you guys enjoy this blog post as much
As I do!!! Till next post


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