contact. social. archives. About.

Cutting Edge Liners By ETUDE HOUSE

15/July/2017 | Advertorial, Boys Of Etude House Project, Classic Advertorial Collection

G O O D N E W S, ETUDE HOUSE AGAIN BROUGHT US MAGIC PRODUCTS!!

Life is way much easier and sweeter, I swear, for the longest the only eye
make up I do is….. bottoms eye liner. That’s it, I’ve tried many times to
draw some guyliner, BUT, FAILED, BADLY. With the new SUPER SLIM PROOF LINERS,
it literally gave me a second chance with basic eye make up.

They comes in two types of application, pencil and brush. Both ultra slim,
define, smooth and irritation free. Best of all, both are sweat, water, oil
AND SUPER SMUDGE PROOF, this literally eliminate the possibility of messy
eyeliner gone wrong case. Lol.

The ultra slim liners allow us to be more Creative, give us full control of
what we Want for our eye make.

 

Proof Brush Liner $18.90
Weight (g): 10
Size: 0.02 oz. / 0.6 g

The brushes are my Favourite, they come in Two colors, Black and brown…
and listen to this… they are 0.03mm THIN!!!!!!!! Mad-ULTRA-SLIM.

Confession: This is literally my first time ever have a perfect guyliner
drawn by myself, I too surprised that I m able to draw a Super subtle wing
liner, although it’s not those ‘in your face’ obvious type of eye make, but
it defiantly gave my eyes so much definition!

The brush liners contain Emulsion film polymer that helps eye make up last
longer, stronger adhering to the gentle skin around the eyes.

Tip: The brush liners are THAT Super slim that u can use it to draw eye
lashes and even fill up your brows!

#Black :
WATER, ACRYLATES COPOLYMER, BLACK 2 (CI 77266), METHYLPROPANEDIOL, BEHENETH-30,
1,2-HEXANEDIOL, ALCOHOL, LAURETH-21, PENTYLENE GLYCOL, BIS-PEG-18 METHYL ETHER
DIMETHYL SILANE, CETETH-25, PEG-40 HYDROGENATED CASTOR OIL, PROPYLENE GLYCOL,
PEG-60 HYDROGENATED CASTOR OIL, PHENOXYETHANOL, PVP, GLYCERIN, ALLANTOIN,
SODIUM DEHYDROACETATE, ETHYLHEXYLGLYCERIN, BHT

#Brown :
WATER, ACRYLATES COPOLYMER, IRON OXIDES (CI 77491), METHYLPROPANEDIOL,
BEHENETH-30, BLACK 2 (CI 77266), 1,2-HEXANEDIOL, ALCOHOL, BUTYLENE GLYCOL,
PENTYLENE GLYCOL, BIS-PEG-18 METHYL ETHER DIMETHYL SILANE, SODIUM POLYACRYLATE,
STEARETH-20, PHENOXYETHANOL, LAURETH-21, PVP, PEG-40 HYDROGENATED CASTOR OIL,
ALLANTOIN, ETHYLHEXYLGLYCERIN, SODIUM DEHYDROACETATE, BHT

 

I did a FULL water test on the liners while shooting this spread of photos, if
you noticed my face and hair are both wet, and I was also carrying a water spray,
and spraying water all over my face while shooting, after 2 hours of constant
“spraying”, I even tried rubbing eyes (a little)… check out these photos,
EYE MAKE STILL ON POINT. MAGIC.

Proof Pencil Liner $14.90
Weight (g) 10
Size 0.002 oz. / 0.08 g

For the Pencils, they comes in 3 colors, Black, Brown and Beige, they are only
1.5mm, the liners are quick to dry, it only takes 30-60 seconds!

U can pick one to match your make up color scheme, there’s black and brown to
choose from, and the Skin Beige Color liner is… A MUST HAVE, you could use
it to highlight your eye corners, your waterline, and lengthen, widen your eyes,
it has multipurpose! And I swear, I even tried to use it to cover up a small
mole near my eyes, IT WORKS! Lol. Considering it to be coverage strong, oil,
sweat and water proof. Kinda a awesome mini concealer stick.

 

Tip: Due to the Super slim nature of the liner, the pencil texture could be
easily broken, but worry not, simply twist to dispense a very Litte amount,
like 1mm when using the pencil liner!

Look my demo photo of the liner on my hand, it is Super define, elaborate, smooth
and precise!!

#Black : 
Iron Oxides (CI 77499), Cyclopentasiloxane, Trimethylsiloxysilicate, Polyethylene,
Ceresin, Caprylic/Capric Triglyceride, Acrylates/Stearyl Acrylate/Dimethicone
Methacrylate Copolymer, Copernicia Cerifera (Carnauba) Wax, Blue 1 Lake (CI 42090),
Hydrogenated Polyisobutene, C30-45 Alkyldimethylsilyl Polypropylsilsesquioxane,
Acrylates/Dimethicone Copolymer

#Brown : 
Cyclopentasiloxane, Trimethylsiloxysilicate, Iron Oxides (CI 77499), Iron Oxides
(CI 77492), Polyethylene, Iron Oxides (CI 77491), Caprylic/Capric Triglyceride,
Ceresin, Acrylates/Stearyl Acrylate/Dimethicone Methacrylate Copolymer, Titanium
Dioxide (CI 77891), Copernicia Cerifera (Carnauba) Wax, Hydrogenated Polyisobutene,
C30-45 Alkyldimethylsilyl Polypropylsilsesquioxane, Triethoxycaprylylsilane,
Acrylates/Dimethicone Copolymer, Aluminum Hydroxide (CI 77002)

#Skin Beige : 
Titanium Dioxide (CI 77891), Cyclopentasiloxane, Trimethylsiloxysilicate,
Polyethylene, Caprylic/Capric Triglyceride, Hydrogenated Polyisobutene, Acrylates
/Stearyl Acrylate/Dimethicone Methacrylate Copolymer, Ceresin, Iron Oxides (CI 77492),
C30-45 Alkyldimethylsilyl Polypropylsilsesquioxane, Copernicia Cerifera (Carnauba)
Wax, Acrylates/Dimethicone Copolymer, Iron Oxides (CI 77491), Iron Oxides (CI 77499)

 

For this spread of photo, I used ONLY SUPER SLIM PROOF LINERS FOR EYE MAKE.
LITERALLY. Here’s a close up photo, first, I use the black brush liner to replace
eye brow pencil, instead of the usual way of shading, I did tiny strokes for
the brows!

Then FOR THE FIRST TIME EVER, I draw a fairly on fleek, a very subtle guyliner
with the Black Brush Liner!

I also used the Beige pencil liner to highlight my water line and lengthen my
eyes, and finally use the black pencil liner to draw a bottom eye liner right
below the beige pencil liner, to create a illusion of bigger eyes!

This basic eye make is very easy to archive, even a liner noob like me could
pretty much nailed it, I m sure all of you girls/guys can handle it!

This eye make is actually very natural and you have to zoom in, or take a really
close up look to realised I m actually doing some tricks on my eyes!

 

A month ago, I saw the sneak previews of these liners on global ETUDE HOUSE
account, it didn’t really caught my attention, and then there’s more photos
posted, to me, they looked really just regular eye liners… it’s when I
receive the products, I was Super shocked, THEY ARE VERY SLIM IN REAL LIFE.
The pictures literally do not do them justice!!! So here’s a flatlay of the
liners next to pocky stick biscuits!!! NOW U SEE LOOK HOW SLIM THEY ARE!!

The SUPER SLIM PROOF LINERS areavailable
in island ETUDE HOUSE outlets!

www.etude.sg

www.facebook.com/etude.sing

instagram.com/etudehousesingapore

boehp728

ETUDE HOUSE

Singapore boutiques are located at:

1. Flagship Store at Wisma Atria #B1-20/21/22

2. 313@Somerset #B2-30

3. Bedok Mall #01-87/88

4. Causeway Point #B1-K02

5. Chinatown Point #01-12

6. Clementi Mall #03-34

7. JEM #02-44

8. Junction 8 #01-48

9. Jurong Point #01-57/58

10. Lot One #01-19

11. NEX #01-63

12. Plaza Singapura #B1-26

13. Tampines 1 #01-17/18

14. Vivocity #B1-03

15. Suntec City #02-601/601A

16. Bugis Junction #01-107 to 108

17. Compass One #01-23

18. JCUBE #01-21

 

 

New style new style!!! For the entry for ETUDE HOUSE, I totally broke out
from usual style, go with the less is more concept, using, lines, shadows,
shapes, monotone colors to present the liners, as they Super slim, I thought
it would be suitable for a more edgy, basic and sharp look.

I m coming back to Singapore!!!! In 2 weeks! Can’t wait, can’t wait to see
my friends, miss them like crazy!! Maybe I could bump into you guys when I m back!!

 

AM TO PM PERFECTION by ETUDE HOUSE

15/June/2017 | Advertorial, Boys Of Etude House Project, Classic Advertorial Collection


Hello! Super duper excited to present you guys the New 2017 latest Cushion addition to the
Any Cushion line, the ULTIMATE New Any Cushion All Day Perfect SPF50+/PA+++! THE 1ST ANY
CUSHION IS THAT SWEAT PROOF. Yes, I was Super excited over the new Any Cushion the moment
I heard the news of it, a sweat proof BB Cushion is literally what EVERYONE NEED IN
SINGAPORE!!! Can singapore get any hotter recently???!

Presenting the New Any Cushion All Day Perfect SPF50+/PA+++ with no other than…. THE
PRINCESS OF ETUDE HOUSE, MIYAKE!!! My ultimate Best Friend, and also partner in crime for
doing shoots together for like… 7 years!!! Since I was doing a concept shoot for etude
house on monthly basis, I thought why don’t I include miyake for this round! Here we go,
both of us Super love this concept, plain shade of pink and white, just like the packaging
of the New Any Cushion All Day Perfect SPF50+/PA+++!

 

 

 

Miyake had been working with ETUDE HOUSE SINCE… F O R E V E R, actually to be honest,
the only person I think of, when comes to ETUDE HOUSE, it’s not pony, not krystal or SHINee,
but actually miyake, firstly she introduced me so much awesome products from ETUDE HOUSE,
she is also the reason why ETUDE HOUSE working with me! And if you managed to scroll down
all the way to the bottom of ETUDE HOUSE instagram feed, miyake was inside one of the first
few photos, that’s how “way back” ETUDE HOUSE Singapore and miyake go. Lol.

Okay, let me go back on to the Main topic of the New ANY cushion. Personally the biggest
selling point of it will be defiantly the fact that it is Sweat-proof! Well, what is sweat
proof, it is resistant to sweat and is long-lasting. It is not smudged by sweat! This what
I Guess you, me, every single singaporean need!! Lately, the moment I stepped out of the
house recently, I felt my face is melting away, every an hour or two all the looks conscious
people like me start to wanting to head over to the powder room and touch up make up… ANYONE
dream of a foundation that have a 24 hours SUPER PERFECT COVERAGE + SWEAT PROOF!? I
FOR SURE DO!!!! This is literally the dream come true and a totally magical product in the Kbeauty
industry, like which other brand have such “magical” product?! Lol.

 

I did some in depth research and was reading some of the reports of this New Any Cushion Al
Day Perfect SPF50+/PA+++,
You guys have no idea how much tests it seat through, like Clinical tests on 24-hour sweat-
proof and anti-darkening effects conducted, even Sauna test, testify sweat proof abilities
and 24 hours observation on how lasting the coverage is! After reading these reports, 2 words,
mind blown.


Other Clinical tests on 24-hour lasting power of dark circle cover, pore cover, and redness
cover conducted too!

Did I forget to mention… it also have whitening and firming properties as well…? JUST
TAKE MY MONEY!!!!! JUST TAKE.

Not only the formula of the Any cushion is huge selling point, the Any Cushion All Day
Perfect SPF50+/PA+++ puff is also newly improved! The new Any fitting Puff give you a
extremely smooth finish! Armed with the Roll-spread Technology provides smooth application
free of clumps as pigment particles evenly and thinly adhere to skin. Any Fitting Puff made
with elastic micro fiber applies content evenly and closely on skin! No more wasting time
to even out the unblended foundation!

And u may ask, ‘What is Roll-spread Technology?’ It’s a new technology that spreads uneven
particles smoothly and thinly by rolling dough containing the particles!

This shoot was done almost 2 months ago in Seoul when both of us are in Seoul for the ETUDE
HOUSE global media tour!! This one of my Favourite set of BOYS OF ETUDE PROJECT so far, well,
because in this special Edition, There’s A GIRL! Lol, so it’s basically BOY + GIRL OF ETUDE
HOUSE project.

How is the The New Any Cushion All Day Perfect SPF50+/PA+++ compared to the older Any
Cushions?

Coverage wise:
Strongest among all, on par with Real Powder Cushion!

Moisturising effect:
It is in between of Any Cushion Cream Filter and Real Powder Cushion, more moist than Real
powder Cushion but less than Any Cushion Cream Filter!

I personally prefer a matte finish, but I m actually a combination to dry to skin type,
so a bit of moderate of moisture is… PERFECT.

Shades:

THE HIGHEST AMONG ALL ANY CUSHIONS!!!! Literally 6 shades! Beat the previous Highest Any
Cushion Cream Filter, which is 5! Now u can get the perfect fit shade that is close to
your skin tone, look perfect!!

Lasting coverage:

BEATS ALL THE ANY CUSHIONS ALL HANDS DOWN. 24 hours ALL DAY ALL NIGHT, lasting coverage,
perfection… need me to mention again..? SWEAT PROOF. Lol.

 

 

 

 

Product info:

Weight (g): 40g
Size: 14g / 0.49oz.

Price: $32


www.etude.sg

www.facebook.com/etude.sing

instagram.com/etudehousesingapore

boehp728

ETUDE HOUSE

Singapore boutiques are located at:

1. Flagship Store at Wisma Atria #B1-20/21/22

2. 313@Somerset #B2-30

3. Bedok Mall #01-87/88

4. Causeway Point #B1-K02

5. Chinatown Point #01-12

6. Clementi Mall #03-34

7. JEM #02-44

8. Junction 8 #01-48

9. Jurong Point #01-57/58

10. Lot One #01-19

11. NEX #01-63

12. Plaza Singapura #B1-26

13. Tampines 1 #01-17/18

14. Vivocity #B1-03

15. Suntec City #02-601/601A

16. Bugis Junction #01-107 to 108

17. Compass One #01-23

18. JCUBE #01-21

Ending this blog post with some personal life updates, life as for now is very much happy,
happily in love and been eating well and sleep well… lol. But living in a Foreign country,
make me really miss Singapore a lot, miss my friends, like miyake for example, as much as we
do talk Everyday, but nothing Beats hanging out in real life, well, maybe I should plan more
overseas trips with them and also I hope they can come and visit me, I have a huge house here!
They are so welcome to staycay!

Okay till the next blogpost! Yeah shall about my room up next, it’s heavily requested!

latest images