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The Boys Of Etude House VI: Real Sweet Dream *Special Edition*

25/August/2016 | Advertorial, Boys Of Etude House Project, Classic Advertorial Collection


pink horizontal ribbon with bow isolated


Hello!!! To celebrate the new slogan of ETUDE HOUSE, ‘ LIFE IS SWEET’
here’s one Special Edition of the ‘Boys Of Etude House’ project!

The first time ever, I took an outdoor shoot for this project series!!!
I was pretty excited, and I managed to organise a shoot in Seoul, at a
very dreamy location!! It is very suitable for the ‘sweet dream’ theme,
‘Real Sweet Dream’, the project title is a combination of the featuring
product that I will be reviewing in this blog post, ‘Real Powder Cushion’
as well as the new ETUDE HOUSE slogan, ‘Life is Sweet’!


I woke up really early on this shoot day, I went to buy for balloons and
then took an car ride and met up with the assistant at a abandoned theme
Park… During the shoot, I realised that balancing on carousel horse with
a hand full of balloons wasn’t as easy it seem.. I swear I fall off the
high horse a few times… LITERALLY. Lol.


pink horizontal ribbon with bow isolated




pink horizontal ribbon with bow isolated


In June 2016, ETUDE HOUSE celebrated their annual Media Tour with a series
of carefully Organised events, like the Pink Play Concert, Global Media
Cruise dinner and visiting some of the iconic Outlets and flag stores, I
was really lucky to be one of the invited guest to represent Singapore
for this Seoul Trip! During the event, I was super pleased to be one of
the bloggers who get to have the 1st hand experience with the new slogan
of ‘life is Sweet’ ! Yes ETUDE HOUSE team really made my days in Seoul
Super sweet! Will be blogging on the media trip soon!!


Personally I always regard ETUDE HOUSE as one of the make up brand that
focused a lot on the sweet things in life for their customers! They without
failed always has been giving their customers the sweetest experience while
shopping with them, sweetness from packaging, design and even the appearance
of the all the outlets, variety of products that is suitable for everyone,
sweetness filled all the Singapore boutiques/outlets with so many value
adding counters/ facility that makes everyone’s shopping experiences at
ETUDE HOUSE a wonderful, enjoyable and sweet one! Okay tell me which other
make up boutiques/outlets in Singapore that have phone power charging
cubicles, photo taking booth and many many more!!

Thank you ETUDE HOUSE for making our life sweet!!

pink horizontal ribbon with bow isolated




pink horizontal ribbon with bow isolated


Okay, now that had introduced you guys the new slogan of the ETUDE HOUSE,
t’s the most exciting part of the entire blog post…. I m introducing my
TOP pick product of ETUDE HOUSE THIS YEAR!! Yes, I love this product so
much, I hope it will be on the market in Singapore forever!!!


pink horizontal ribbon with bow isolated





pink horizontal ribbon with bow isolated

I seriously love this product because it totally changed my impression of
the BB cushions. I used to have a lot of complains on the BB cushions,
even though their skin benefit are major awesome, but most of them, their
coverage is not very impressive… And worst of all, I m combination to
oily skin type, the dewy finish from the most BB cushions are not really
suitable for me.

But finally.. Finally. ETUDE HOUSE came up with a new BB cushion that is..
MADE for people who have oiler skin tone who do not want to go for the
dewy look! Powder BB Cushion are literally made for me!!!!!

pink horizontal ribbon with bow isolated






pink horizontal ribbon with bow isolated

For the longest time I crave for a Super cushion with a matte finish,
here I got them!!! I will be bringing the REAL POWDER CUSHION everywhere
FROM now ON!!!

Skip sunscreen before applying this REAL POWDER CUSHION! Because, SPF
50+++ is way more than enough to protect your skin from sun damages! It
also promise up to 10 hours of coverage!!

pink horizontal ribbon with bow isolated




pink horizontal ribbon with bow isolated

Personal Review:

Initial application was actually still pretty liquid, BUT IT DRY UP REALLLL
FAST, right after that, it turn magically powdery! I tried touching my
own face, it actually feels smooth and powdery! Which I super love, normally
this is the type of sensation I get after I apply loose powder, but
surprisingly that I could have such feeling with only applying this REAL
POWDER CUSHION!! It was literally love at second touch. Lol.

I went out of the house feeling very light because usually my skin always
feels a bit heavy whenever I apply sunscreen, but today, I skipped that
step! Throughout the entire day, my skin was very impressively matte, only
little bit of nose shine, cheeks area and forehead was still pretty matte
the entire day!


I Super love it after the Long day, I was like this is the best ever, ETUDE
HOUSE didn’t forget about the oily skin type consumers!!

pink horizontal ribbon with bow isolated







pink horizontal ribbon with bow isolated

I recommended everyone in Singapore to use this! As 70-80% of the Singaporeans
are actually belongs to combination – oil skin type, ETUDE HOUSE didn’t
forget about us!!

Another one the major selling point for me is that, the real Powder cushion
is much more minimalist on the appearance, and less thick than the other
ETUDE HOUSE cushions! Much more compact and easier to bring out!

pink horizontal ribbon with bow isolated


pink horizontal ribbon with bow isolated

It comes in 2 shades, Light Beige, the lighter shade. Natural Beige, the
darker shade.

Retailing at $32 for 71g


Butylene Glycol Dicaprylate/Dicaprate, Titanium Dioxide (Ci 77891), Methyl
Methacrylate Crosspolymer, Dimethicone, Zinc Oxide (Ci 77947), Ethylhexyl
Methoxycinnamate, Boron Nitride, Dextrin Palmitate, Microcrystalline Wax,
Polybutene, Polyhydroxystearic Acid, Glyceryl Caprylate, Lecithin, Stearic
Acid, Aluminum Hydroxide, Ethylhexylglycerin, Ethylhexyl Palmitate,
Isostearic Acid, Isopropyl Palmitate, Triethoxycaprylylsilane, Polyglyceryl-3
Polyricinoleate, Iron Oxides (Ci 77492), Iron Oxides (Ci 77491), Iron
Oxides (Ci 77499), Fragrance


pink horizontal ribbon with bow isolated


pink horizontal ribbon with bow isolated





Singapore boutiques are located at:

1. Flagship Store at Wisma Atria #B1-20/21/22

2. 313@Somerset #B2-30

3. Bedok Mall #01-87/88

4. Causeway Point #B1-K02

5. Chinatown Point #01-12

6. Clementi Mall #03-34

7. JEM #02-44

8. Junction 8 #01-48

9. Jurong Point #01-57/58

10. Lot One #01-19

11. NEX #01-63

12. Parkway Parade #01-23B

13. Plaza Singapura #B1-26

14. Tampines 1 #01-15

15. Vivocity #B1-03

16. Suntec City #02-601/601A

17. Bugis Junction #01-107 to 108

pink horizontal ribbon with bow isolated


Yes, stay tune of the upcoming two very much exciting ETUDE HOUSE blog
post, one on the SEOUL media trip and another one on ‘Life is Sweet’
Play Date with Miyake!!


Can’t wait to share the pics!! Both events are Super fun!!

Till the next blog post!


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One thought on “The Boys Of Etude House VI: Real Sweet Dream *Special Edition*”

Jacob Phils | August 29, 2016

Wow it’s a great post!

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